Media relations Ceres Kitchen
Breakfast Week

Milk & More! - Most important meal of the day

Two slices of toasted bread with eggs

Owning the breakfast occasion! Milk & More delivers to doorsteps before 7am & is ideally placed to own breakfast.  The activation needed to deliver brand benefit, by communicating the product range to time-poor customers who can order until 9pm the night before delivery.



A dynamic 360° annual awareness campaign. Breakfast Week was first held, in March 2022, to celebrate all things breakfast! Building on the campaign in its second year during March 2023 the campaign featured independent research, new recipes, competitions, and broadcast product drops to place breakfast at the forefront of consumers’ minds. .


354 million opportunities for everyone to hear about the campaign, online, in print and on the radio across the week itself!

  • Five national media hits for a consumer news survey ‘spilling the beans on the nation’s breakfast habits’, in The Sun, Daily Star, Mail Online, i news and on the Sun Online
  • Eight new breakfast and brunch recipes created, photographed in the Ceres Kitchen - inspired our audience to rethink the breakfast occasion.  Placed with media and online at
  • 3 competitions with Country Living, Good Housekeeping, Marie Claire and Prima
  • 10 breakfast product hampers delivered to key national radio and TV shows including BBC Radio 1, 2, Heart Breakfast, Capital Radio, LBC, Magic, This Morning, Lorraine and Good Morning Britain.
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