Mission Foods, the UK’s #1 Wraps brand and a category leader in Flatbreads, set out to strengthen its presence across key trade media within Out of Home and foodservice to reinforce its position as the must-stock brand. As operators navigate shifting consumer behaviours, rising costs, and evolving menu demands, the challenge lay in creating cut-through with content that resonated and inspired, while demonstrating category leadership.
A strategic, insight-led media relations campaign to boost trade relevance and visibility, focussed on creating regular content with real-time industry trends such as fusion flavours, plant-forward eating and premium breakfast propositions. Each submission spotlighted Mission’s category leadership and product USPs, positioning the brand as a ‘must stock’ for operators to meet consumer demand, through data-driven insights, and supported by NPD. From Cheeseburger Quesadillas to Sweet Tacos, the content inspired operators to elevate their menus, for all dayparts, while delivering cost-effective, flavour-led solutions.
Amplified trade media presence, keeping Mission front of mind for operators seeking quality, inspiration and innovation:
• 14 feature submissions created and submitted to top-tier trade media
• 13 pieces of trade media coverage secured across key titles including The Caterer, Pub & Bar, OOH and Morning Advertiser
• 371k opportunities to see across core trade and retail audiences
• 15 recipes and branded images created to support copy submissions.
