To keep the business and its brands front of mind for buyers and decision makers in an ever competitive and crowded space. To drive awareness for St Pierre Groupe and the three brands in its portfolio – St Pierre, Baker Street and Paul Hollywood, by delivering a proactive and reactive trade press office.
A partnership approach. Working closely with the in-house team to build and share the stories behind the business and its success – to secure coverage in all the right places and attract attention from the right people, including national business media, B2B trade media and local, Manchester media. Activity included placing interviews, securing features, and sharing news from the business and brands, underpinned by co-ordination of a trade advertising strategy, features and always on awards calendar.
