Launching Milkybar Gold and Yorkie crème desserts

Launching the first HFSS compliant crème dessert to market in the UK! Building on the success of the ‘gold chocolate’ trend, Lactalis Nestle Chilled Dairy UK & Ireland required support to launch its Milkybar Gold White Chocolate Caramel Crème Dessert, from the no.1 white chocolate brand in the UK*.  The expansion of its desserts range also marked the first HFSS compliant crème dessert to market in the UK chilled desserts category**, offering consumers the popular taste of Milkybar Gold confectionery, in a creamy white chocolate dessert - at just 91 calories per pot.

And one year later we announced a further expansion of the desserts range, with the launch of Yorkie in chilled dairy.  Combining the signature, creamy milk chocolate flavours of Yorkie confectionery, with a smooth, chilled dessert – at just 92 calories per pot. 

* Confectionery market, IRI - 52 weeks value sales, data ending 25th of February, 2023

**Without sweeteners

As part of a 360o campaign, Ceres created a launch campaign to communicate the new product launch and create excitement around the product USPs.  With targeted activity including news outreach to trade and consumer media titles and influencer gifting in line with retailer launches offering news and product samples… guaranteed to deliver the perfect treat for anytime of the day and evening!

• 30+ pieces of coverage including The Sun, Pick Me Up, The Grocer, FoodBev Media and Food Manufacture

• 12 gifts sent to unpaid influencers

• 13 influencer posts across stories, Reels, and grids

• Combined campaign reach of more than 15m OTSH.