Launching a limited-edition SKU

Rachel’s Organic has an outstanding history of making great tasting yogurts that have wowed generations. Ceres worked with the team at Rachel's Organic to prepare for its Limited-Edition Apple & Cinnamon yogurt.

Product and lifestyle imagery was required for use across social and retailer websites.  Images needed to support the new launch, and showcase the yogurt’s taste credentials, while reflecting the autumn/winter seasonality, as well as demonstrating usage occasions. 

Ceres worked with a team including a props stylist, food stylist and photographer to create inspirational imagery, all shot in the Ceres Kitchen. 

We also supported the launch with trade media outreach to announce the limited-edition sku’s arrival instore at Waitrose.

• 3 product shots and 3 lifestyle shots

• More than 250k OTSH with trade coverage including The Grocer, FoodBev Media, Grocery Trader and Trend Hunter.