Challenge
Harnessing the Employer Value Proposition. To build awareness of Lactalis UK & Ireland as a responsible company and brand, by supporting the in-house communications team.
Brand strategy Content creation Social media & Digital
Lactalis
Creating conversations for Lactalis UK & Ireland
Solution
Strategic planning, copywriting, design and LinkedIn management. Working closely with the Head of Communications, we craft compelling LinkedIn post copy and content tailored to reach key audiences, including industry, stakeholders, buyers, job seekers, and the media. Aligned with core communications pillars, we transform insider stories and the latest company news into impactful content that drives employee advocacy, showcases sustainability stories, and attracts new talent. By creating timely and engaging content, and curating monthly social plans, we’ve helped to bring a step change in how the business communicates externally… All while highlighting the fabulous leading brands, people and internal initiatives that position Lactalis UK & Ireland as thought leaders and experts in dairy.
Impact
- 12.5% uplift in posts to the Lactalis UK & Ireland LinkedIn page in 2024 (vs. 2023)
- More than 1,000 new followers gained organically in 2024
- 49% increase on average post impressions 2024 (vs. 2023)
- Average post engagement rate of 14.5%
- Launched the Lactalis UK & Ireland 2024 Sustainability Progress Update and Net Zero Roadmap – creating bespoke launch and content plans to engage audiences.
