Driving customer retention at Christmas

Delivering short notice stand out at Christmas. Christmas is one of the busiest times of the year for food brands looking to create cut-through in an incredibly crowded market. Milk & More wanted to create awareness of its Christmas range and convenient and sustainable / environmentally friendly offering ordering up to 9pm the night before, for delivery pre-7am) by helping time poor shoppers ensure they have everything they need for the big day, while onboarding customers for the year ahead!

Securing coverage in the right places, at the right time. Working to a hard Christmas deadline, we knew that a paid for approach was required to guarantee coverage where it would count and deliver the results required. Working with the in house team, we identified a number of last-minute advertising and influencer partnership opportunities in November and December to reach target consumers on deadline! The key objective was to demonstrate the breadth of the seasonal product range (and daily essentials to encourage retention post-Christmas), while conveying key convenience and sustainability messages with engaging content.

Placements were secured with national titles including, The Guardian, Observer, Evening Standard, Metro and Mail on Sunday. While a range of newsletters delivered the latest product inspiration to subscribers of Olive, Delicious, Gardeners World, BBC Good Food, Woman & Home and Stylist. Plus six high reaching Instagram influencer partnerships to engage followers and spread the word.

The activity delivered more than 4.3 million OTSH for the Milk & More brand, clearly showcasing the product range on offer and key convenience and sustainability messages in the run up to Christmas.