Doves Farm

Doves Farm - Raising awareness & engagement

A range of Doves Farm products

The rise of the conscious consumer means shoppers are now more motivated than ever to consider the environment, sustainability and their diet when shopping for food. With all of these factors addressed by buying organic, and more people baking at home, we encourage consumers to choose Doves Farm organic flour, while demonstrating that as the cost-of-living increases, organic flour still has a vital place in the store cupboard.


By highlighting the environmental benefits of organic, the unique taste and texture of speciality grains and the quality, choice and nutrition benefits of Doves Farm flours., we encourage home bakers seeking out quality product, organic shoppers and eco-actives to shop Doves Farm’s organic everyday, ancient grain and speciality flour range.  Meanwhile, our trade media relations encourage listings and raise awareness of the full range on offer from Doves Farm.


A calendar of proactive trade and consumer PR, plus influencer activity for Doves Farm in 2021 generated:

  • 169 pieces of coverage
  • Product coverage in titles including BBC Good Food, Delicious, The Guardian, Waitrose Weekend, Great British Food and Woman and Home
  • Inclusion in forty trade pieces, including six articles in The Grocer
  • Recipe coverage in titles including Metro, Daily Express and Baking Heaven
  • Features in titles including Waitrose & Partners Food

Doves Farm

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