Bot tests, BeReal, shopping & mail

Digital Digest: It’s the final digital digest of 2022 and whilst we will be looking back on some of this year’s trends in another blog (keep your eyes peeled) we’re diving into the most recent updates across the digital world…

December 13, 2022
Karina Koch
Colourful social media icons on blocks
December 13, 2022
Karina Koch

You’ve probably seen a lot about Twitter in the news recently. With Elon Musk at the helm that’s unlikely to change.

But one thing that may change is Twitter's approach to bots.

Combatting bots has been a challenge each platform has battled for many years, but Twitter seems to believe that it has the answer with a ‘human test.’ Uncovered by an app researcher, a message was found stating that it would restrict the user from accessing and using all the elements of the app until it has spent time ‘engaging with your timeline and connecting with others’ to prove you’re actually a human. Although it is a step forward into tackling this issue, we wonder how complex this test might be, and what could it possibly be picking up that a human does and that a bot can’t?  We look forward to seeing this one develop next year.

To read more about this, click the link >>>


One thing is for sure is that the launch of BeReal has helped create an authentic social shift and, as happened with the growth of TikTok and Snapchat before it, other platforms are taking steps to follow BeReal’s lead. TikTok itself recently announced they were experimenting with ‘TikTok Now,’ and now Instagram is reported to be testing similar elements.

One of these is ‘Roll Call’ which enables you to request a photo or video of yourself is sent by all participants in a group chat within five minutes. Another element is ‘Glimpse’ Stories which uses the front and back cameras simultaneously to show what you are up to at any given moment. For both elements, only those who have submitted their own contributions will be able to view yours.

But is “being real” just a fad that is due to die off in the new year? Only time will tell…

Find out more via this link >>>


In the most recent of updates (8th December), Amazon has announced the launch of Inspire – a TikTok-like shopping experience that allows consumers to explore products, ideas and shop via content created by influencers, brands and other customers on their new short-form video and photo feed.

As with a lot of these updates, it is launching in the US first but with consumers mixing their love for entertainment and shopping, is this the long awaited competition for TikTok that we’ve all been anticipating?

Learn more about Amazon Inspire here >>>


Is your LinkedIn inbox feeling full? According to LinkedIn, 21 inMails-direct messages with job openings are delivered every second, and it has recently removed around 70.8 million spam and scam messages. So it is no surprise that the platform has turned its attention to inMail messaging by launching a new format to its inbox. The new format will now have a ‘focused’ tab keeping only the relevant and necessary messages, and ‘other’ tab for everything else. The feature is AI based and easily recognise what messages are important for a user and automatically add them to the ‘Focused’ tab.

But it will be interesting to see which section the LinkedIn’s paid InMails end up in…

For more on this, click the link >>>