Copycats, platform battles, & updates

As the social and digital world online continues to evolve, are the platforms we are so familiar with now becoming too similar? See what you think as you read through our latest blog which looks at the most recent updates to YouTube, TikTok, Twitter and Instagram…

October 21, 2022
Karina Koch
A hand holding a mobile phone with social media icons
October 21, 2022
Karina Koch

We have handles for Twitter, Instagram, Facebook and TikTok but never previously for YouTube… which is just about to change. Over the coming weeks, YouTube will be opening access for channels to choose their own unique @handle but if you users have not chosen by 14th November, one will be automatically provided (which can be changed). This update is with a view to help better promote channels and helping to maximize Shorts (YouTube’s short from offering) channel growth by making it easier to follow creators, but also to tackle the rise in copycat channels often created by scammers. Unique handles will make it harder to create replica channels and trick users with uploads and scams.

You can watch this video for more information about the new YouTube channel handles >>> 

Tik Tok

First Instagram added reels to compete (or keep up with) TikTok, now TikTok has retaliated with the introduction of new ‘photo mode’ for still images in the app - which looks exactly like…Instagram!

TikTok says: “Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”

In another update, TikTok has also been rolling out longer captions for users over the last month which now allows creators to have up to 2,200 characters.

It seems like the Insta vs TikTok battle is still going strong, but what will always remain key is using the channel that best fits with your brand strategy.

For more information on these updates, click this link >>>


The long-awaited edit button is officially happening as the new tweet editing feature is in the first stage of roll-out starting for Twitter Blue subscribers in Canada, Australia and New Zealand. Users are able to make up to five edits to the original tweet within a 30-minute period following posting. Any edited tweets will be indicated by a new ‘Edited’ icon added to them in-stream and a version history will be available to view on every edited Tweet so users can see what has been changed – so a level of transparency will remain. 

Click here to read more about the highly anticipated roll out of tweet editing >>>


As a content creator, is there anything more frustrating than when Insta stories cuts you off mid-sentence due to the 15s limit? Well, this is now a thing of the past as towards the end of September, Instagram announced that videos in stories can be up to 60s long without being split into the usual 15-second segments we are so used to! This update has been introduced with the aim to help Instagram maximize user engagement, by making all of its video content, in all formats, available in more places where users are interacting. Not only can the update be seen as beneficial for the creator, but also for the user who now only has to tap once to skip a longer story, rather than tapping on each individual frame.

Are you a fan of the latest Insta update?

You can find out more about this on the following link >>>


And the latest update sees Instagram testing the long awaited in-app scheduling where users are now being able to schedule posts and reels without having to use third-party tools! The new feature will mean that users can select a time and a date while creating a new post or a reel, see scheduled posts through a “scheduled content” section and also reschedule content if needed.

Read all about it here >>