Taste Of London: Five Brands Who Came Out on Top

Taste of London is a rite of passage for any foodie.

June 20, 2024
Taryn Connolly
June 20, 2024
Taryn Connolly

Taste of London is a rite of passage for any foodie. A five-day food festival held in Regents Park, it’s the epitome of good food, great drinks and spectacular vibes.

This year, despite the rain threatening to dampen the mood, it was no different. Packed with some of the UK’s biggest food and drink brands, as well as some exciting new ones too.

But who stole the show? For me there were five brands that came out on top – due to their creativity, deliciousness and fun demonstrations.  If you were there, I’d love to know what you thought…

Pipers Crisps

Pipers easily won the award for the most creative stand. It was clear how well thought-out the concept was – positioning the Pipers stand as a good old traditional pub, to highlight just how good Pipers crisps taste alongside a nice ‘crisp’ pint. But there wasn’t a traditional pint in sight ! Instead, Pipers were samplings pints of crisps, which we thoroughly enjoyed (so much so, we went back for a second!).

The stand was buzzing with people wanting to get their hands on the product, as well as settling themselves outside the ‘pub’ at branded tables for a selfie. Five stars from us for the crisp creativity!

Doughlicious

Doughlicious came out top for not only a delicious product (the name really is apt!) but excellent on-stand staff too.  Attentive, knowledgeable and fun, yet professional, the on-stand team were a fab example of how having the right staff speak for your brand can make all the difference.

With a range of the most amazing cookies and Gelato bites, it was tricky to pick which one to enjoy first, but the team took the time to speak about each product, why Doughlicious was different to its competitors, whilst offering a free taster ofcouse!  It has to be said,Gelato in the rain isn’t everyone’s idea of fun, but the team kept the crowd engaged and in return, there was never a dull moment – everyone was desperate to try Doughlicious!  

Belazu

Taste of London is known for its excellent cooking demonstrations, and Belazu fully leant into this strategy. With a spectacular 360 stand that could be walked around, visitors had no difficulty speaking to the team or sampling the products, and a large portion of the area was dedicated to the cooking.

The ‘open kitchen’ concept Belazu adopted was a perfect example on how to inspire an audience.

Featuring guest chefs throughout the show, Belazu made its stand all about the flavour – bringing a taste of Italy, France, Greece and more, to a very wet Regents Park. The audience were able to interact with the chefs, ask questions on their favourite way to use Belazu products, as well as taste some of the delicious dishes being created.

An excellent way to simply let your product do the talking.

Dalston’s

At Ceres we’re already big fans of Dalston’s, so we were excited to see them exhibiting on the day – and even more excited to see they weren’t scrimping on the samples! Like Belazu, Dalston’s let its product to the talking, never shying away from letting people try every flavour. People were queuing up to get their hands on full cans, which Dalston’s were gifting for all those who signed up to their database – a very clever way to build those fans, with the trick being to use this network to your advantage, by taking them on your journey and building them as loyal ambassadors..

Thanks to Dalston’s for letting us try the range… the Lemon Soda is a new firm favourite in the office.

Pimms GB

It wouldn’t be a British festival without a spot of Pimms, and our final shout out goes to this fabulous teapot stand. Visually stunning, the stand stood out in all the right ways, luring people in for a sip of summer with their tea-inspired cocktail recipes.

We especially loved the little extras weaved into the stand such as branded bunting, deckchairs and roses – transforming the stand into a quintessential British garden, that everyone wanted to take a seat in.

So many different stands, and so many amazing products, we didn’t even notice it was still raining when we left… and we’re already looking forward to attending Taste Of London again next year… we’ll just make sure we order the sunshine next time round!